Marketing management is often listed as one of the top five most popular MBA specializations. Students choose MM primarily because it is one of the surest paths to a six-figure salary, growth opportunities, and stability. The Bureau of Labor Statistics (BLS) reports that in May 2016, marketing managers earned an impressive mean wage of $144,140. Top earners made $179,000 or more. And this doesn’t include signing and other bonuses, commissions, retirement, health insurance benefits, and other perks.
Marketing managers can also expect a nine percent increase in employment for the 2014-2014 decade. This is faster than average for all occupations. At nine percent, the talent pool is on track to increase by more than 18,000. Per the BLS, “advertising, promotional, and marketing campaigns are expected to continue being essential as organizations seek to maintain and expand their market share.”
Though the marketing management industry is extremely competitive, marketing managers and their departments are so important to an organization’s revenue “that they are less likely to be let go than other types of managers,” says the BLS. Marketing managers “will continue to be in demand as organizations seek to market their products to specific customers and localities. Marketing managers who can navigate the digital world will have even better prospects.
And how about those prospects? Forbes published the results of a 2016 survey that says 20 companies are the best for marketing MBAs. They are:
- Proctor & Gamble
- American Express
- General Mills
- Kraft Heinz
- Johnson & Johnson
- McKinsey & Co, Nestle S.A.
So what makes these companies the best for marketing MBAs? Besides being the most powerful mega corporations in the world, they have three things in common. “They invest in their people heavily in the areas of training, exposure, and cross-functionally they invest heavily in strategic marketing because they believe in its power to drive results, and “marketers” are synonymous with general managers versus marketing communication experts.” Per Forbes, “companies like these continually breed and turn out top marketing talent.”
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"Advertising, Promotions, and Marketing Managers." U.S. Bureau of Labor Statistics. United States Department of Labor, 17 Dec. 2015. Web. 29 Apr. 2017.
"11-2021 Marketing Managers." U.S. Bureau of Labor Statistics. United States Department of Labor, 31 Mar. 2017. Web. 29 Apr. 2017.
Luckwaldt, Jen Hubley. "Best-paying MBA Majors." Monster Career Advice. Monster Worldwide, 2017. Web. 29 Apr. 2017.
Whitler, Kimberly A. "Study Results: The Top Ranked Companies For MBA Marketing Students." Forbes. Forbes Magazine, 15 Oct. 2016. Web. 29 Apr. 2017.